Brewer Billboard in Boise?

When driving through Boise, Idaho keep a sharp eye on a particularly unique billboard sign – there aren’t many that state “Craft Beer Right Here.”
The company, Woodland Empire Ale Craft had put the billboard on its roof and made it look exactly like other green highway roadsides that are seen all the time, complete with the familiar Highway Gothic font.

While this is a clever way to advertise and to gain more customers, the Idaho Transportation Department has asked that the sign be brought down because of its potential to become a highway safety issue.


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